Who should send a brief
- Overseas manufacturers, exporters and brands that want Korean buyers or consumers to find and trust an official source.
- Tourism boards, destinations and hospitality groups planning to reach Korean travelers.
- Technology, B2B and professional-services firms that need a Korean page, search presence and inquiry route.
- Public bodies and institutions communicating with Korean audiences.
What to put in the brief
Fields of a Korea project brief
| Field | What to write | Why SWIN asks |
| Offer | Product, service or destination in two or three sentences, plus your current website address. | To judge what Korean visitors can actually be asked to do. |
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| Korean audience | Who you want to reach: consumers, importers, engineers, travelers or officials, and where they are. | Audience decides the channels: Naver, Google, Bing or AI assistants. |
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| Proof you hold | Certificates, documents, case material or partner names you may publish. | SWIN publishes only what you can document. |
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| Response owner | The named person who approves Korean text and answers inquiries, with working language. | A page without a reply owner turns inquiries into silence. |
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| Timing and limits | Preferred launch window, pending approvals and anything that must not be claimed. | To set a realistic first step and avoid unapproved claims. |
How SWIN qualifies a project
Fit criteria for a Korea project
| Signal | Good fit | Not a fit |
| Goal | Clear Korean information, search visibility and a working inquiry route. | Guaranteed rankings, traffic, leads or sales. |
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| Claims | Statements backed by documents your team and advisers approve. | Unverifiable superlatives, borrowed reviews or invented credentials. |
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| Ownership | A named approver and reply owner on your side. | No one able to approve Korean text or answer inquiries. |
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| Scope | A focused first step, such as one Korean page or a visibility review. | General programs, apps, bots or work unrelated to websites and content. |
What happens after you send it
- Read. SWIN reviews the brief and your current website.
- Reply. You receive a fit assessment, open questions and a suggested first step by email.
- Agree. If you want to proceed, scope, fee and schedule are agreed in writing.
- Confirm facts. You approve every fact and claim before anything is published in Korean.
SWIN is a marketing agency. It does not give legal, tax, customs or certification advice, and search engines and AI assistants decide independently what to index or cite, so no ranking, inquiry or sales result is promised.