Business outcome
Choose one primary goal and a realistic way to recognize a good inquiry.
SWIN / Global to Korea / 01
A Korea campaign should start with a business question, not an ad format.
Before choosing a platform, a foreign company needs to know whom it wants to reach and what action matters: a distributor inquiry, a product purchase, a booking or a qualified meeting. SWIN uses that outcome to shape the Korean message and website.
Discuss your Korea campaign01 / Audience
Who this is for
International companies preparing their first Korea-facing marketing project or replacing a fragmented local campaign.
02 / The challenge
What gets in the way
Campaigns often begin with a media budget and end with an English page, machine-translated copy and clicks that cannot be tied to a real business outcome. Product facts, local claims and customer support arrangements may not have been checked before launch.
03 / The response
A practical route to Korean customers
We document the offer and approved claims, interview the intended audience where practical, choose one primary conversion, and create the Korean page around actual questions. A channel plan then distinguishes intent-led search from broader awareness. Reporting focuses on inquiry quality and useful actions, not just impressions.
Korean proof
Prepare accurate product, company, pricing or destination information for local readers.
Channel sequence
Launch on channels that match demand and expand only after the page and response process work.
What the work can include
- One-page Korea campaign brief
- Message and claims approval list
- Korean conversion-page outline
- Channel and reporting plan
04 / Answers
Frequently asked questions
Which channel should a foreign company use first?
That depends on the audience and search intent. We compare Naver, Google and other relevant channels against the actual offer.
Can the campaign use our global creative unchanged?
Sometimes, but text, proof points and calls to action should be checked against Korean expectations and the landing page.
How much should we spend?
The budget follows the goal, geography, competition and test period. We do not publish a universal minimum or promise results at a fixed spend.
Who approves product claims?
The client remains responsible for factual claims and appropriate legal or sector-specific review before publication.
What if we do not have Korean customer support?
Set an honest response expectation and route inquiries to a team that can answer them; do not imply local support that does not exist.
Can we launch a pilot before a full website?
Yes, if a focused Korean page provides enough trustworthy information and a working response path.
Talk to SWIN
Tell us what you want Korean people to discover.
Share the offer, audience, current website and preferred launch window. We will identify a focused next step.
Email tnvjaos88@gmail.com +82 10-5629-0999