Who this is for
- Companies issuing announcements that need proper Korean press treatment
- Teams that have been sending marketing-style translations to Korean media
- Organizations preparing a Korea-relevant press moment (launch, investment, partnership)
Why press content needs separate treatment from marketing copy
Korean press releases typically follow a more formal structure and tone than marketing content, and journalists in Korea often expect specific formatting conventions that a marketing-style translation doesn't follow.
Overseas companies often send Korean media the same content used for consumer marketing, which can read as promotional rather than newsworthy, reducing the chance of genuine pickup.
Timing and framing also matter: a press announcement translated without adjusting for what's relevant to a Korean audience (why this matters here, not just globally) is easy for Korean media to pass over.
How SWIN localizes PR content
We localize press releases and media materials into Korean using the tone and structure Korean journalists and outlets expect, distinct from marketing-style copy.
We reframe announcements to highlight Korea-specific relevance where it exists, rather than presenting a direct translation of globally-framed news.
We do not fabricate quotes, statistics, or media relationships; localized content is built from what you provide and verify, with sourcing kept accurate throughout.
What's included
- Korean-language press release localization
- Tone and structure adaptation for Korean media conventions
- Korea-relevance framing for globally-issued announcements
- Optional Korean-language media backgrounder or company overview document
Business value you can expect
Properly localized, appropriately framed press content improves the odds of being taken seriously by Korean media; it does not guarantee coverage, which depends on newsworthiness and outlet interest.