Who this is for
- Overseas companies acquiring, merging with, or forming a joint venture with a Korean company
- Teams needing Korean-language announcement content for employees, partners, customers, and press
- Organizations whose deal announcement materials exist only in English or as a brief translated release
What's different about M&A stakeholder communication
A deal involving a Korean company affects that company's own employees, customers, and local business partners directly, so Korean-language communication needs to address their specific concerns (continuity, brand, working relationships) rather than only the transaction's financial framing for investors.
Korean business press and industry counterparts also evaluate these announcements closely, and unclear or inconsistent Korean-language messaging around a deal can create confusion or concern among stakeholders during an already sensitive transition period.
We are a Korean-language communication team, not a legal, financial, or M&A advisory firm; we handle how the deal is communicated in Korean to stakeholders, not deal structuring, due diligence, or regulatory approval.
How SWIN supports M&A and joint-venture communication
We build Korean-language announcement content addressing employees, customers, partners, and press, distinct from and complementing the English-language investor or regulatory disclosures your advisors prepare.
We build Naver and Google visibility so that Korean stakeholders and press searching for the deal or the companies involved find accurate, well-structured information.
We set up a clear Korean/English inquiry pathway for press and stakeholders with questions about the announcement.
Typical scope
- Korean-language deal announcement content for stakeholder audiences
- Naver and Google visibility for the announcement and companies involved
- Structured data for accurate representation in AI search summaries
- A Korean/English inquiry pathway for press and stakeholders