Who this is for
- Overseas resorts and island hotels whose seasonal packages are written for other markets and now need a Korean version.
- Revenue and marketing managers who see Korean traffic but few reservation inquiries on offer pages that were machine translated.
- Resort groups preparing a Lunar New Year, Chuseok, summer or year-end offer for Korean families and couples.
- Reservation teams that receive the same pre-booking questions from Korean guests again and again.
What Korean guests ask before they reserve an offer
Korean guests usually compare several offers before sending an inquiry, and they read the conditions closely. The questions that recur are practical: which dates are included, what the package contains, whether breakfast, transfers or activities are covered, how child and extra-bed policies work, and what happens if plans change. An offer page that answers these in clear Korean lets a guest decide faster and arrive at the reservation team with a specific request.
Timing matters as much as wording. Korean travelers cluster longer trips around national holidays, school breaks and long weekends, and the exact dates move each year. The page should name the stay dates plainly rather than rely on a season label that exists only in the resort's home market. Season names and package titles from other markets often need renaming, so the Korean title says what the guest actually receives.
What the Korean offer page should contain
| Page block | What to say | Supplied or approved by |
|---|---|---|
| Offer title and stay dates | A plain Korean title and exact stay dates, checked against the current Korean holiday calendar. | Resort revenue management |
| Inclusions and exclusions | What is included, what costs extra, and room types the offer applies to. | Resort rooms and F&B teams |
| Price and currency notice | Prices in the approved currency, tax and service charge treatment, and any won figure labeled as approximate. | Resort commercial management |
| Booking terms | Booking window, minimum nights, cancellation and change conditions. | Resort reservations |
| Family and guest details | Child, extra-bed, meal and transfer information guests commonly ask about. | Resort guest services |
| Inquiry route | How to ask a question or reserve, who answers, and the language and response time the resort can honestly offer. | Resort reservations lead |
Ways to present the offer compared
| Option | Best when | Watch out for |
|---|---|---|
| Translated copy of the original offer | Only as a stopgap while a proper Korean page is prepared. | Home-market season names, units and terms read as unclear or irrelevant to Korean guests. |
| Localized Korean offer page with its own dates | The resort wants Korean inquiries tied to Korean travel periods. | Dates and terms must be reviewed every season, since last year's page may be wrong. |
| Offer sold through a Korean travel partner | A seller already packages the resort for Korean customers. | Partner package terms differ from the resort's own offer and must never be shown as the same thing. |
Approved-facts boundary
SWIN writes the Korean page, but every price, date, inclusion and booking condition comes from the resort and is approved by the people accountable for it. Where a point touches consumer protection, cancellation law or advertising rules, the resort's qualified advisers confirm it. SWIN is a marketing agency, not a law firm.
Facts you confirm before publication
- Stay dates, minimum nights and blackout dates for the offer.
- Prices, taxes, service charges and any currency conversion method.
- Inclusions, exclusions and the room types covered.
- Cancellation and change conditions, and the reservation channel guests should use.
What the page must never say
- Availability, discounts or inclusions the resort has not approved.
- That rooms are guaranteed or limited unless the resort can verify it.
- That SWIN takes bookings or sets prices.
How SWIN runs the work
- Offer intake. The resort sends the original offer, rates and terms; SWIN lists every item that needs a Korean decision.
- Calendar check. SWIN proposes which Korean travel periods the offer should speak to, and the resort confirms the dates it can sell.
- Korean drafting. SWIN writes the offer page and inquiry form in natural Korean; the resort checks every term against its rate sheet.
- Routing. Inquiries are sent to the reservation contact the resort names, with a short question list so replies are quick.
- Season review. After the offer ends, the resort shares which questions came in and SWIN updates wording for the next season.
What SWIN can deliver
- A Korean seasonal offer page with dates, inclusions, terms and inquiry route.
- A Korean inquiry form capturing travel dates, party size and key questions.
- A short Korean guest question and answer list for the reservation team.
- A seasonal checklist to re-verify dates and terms each time the offer is reused.
Search engines and AI assistants decide independently what to index or show, so SWIN does not promise rankings, traffic, bookings or occupancy. The work gives Korean guests an accurate offer page and gives the resort a clear way to receive their questions.