Who this decision is for
- An investment promotion agency officer who has strong English sector material and needs Korean-language pages that Korean companies and investors will trust and find.
- A trade office or chamber of commerce manager in Korea who fields scattered inquiries and wants a structured route from a webpage to a named contact.
- A regional development authority marketing lead deciding which two or three sectors to feature first for Korean outward investors.
- An export promotion body planning to connect its members with Korean buyers and needing a Korean landing structure for them.
The decision to make
The decision is how to structure promotion content. Agencies usually hold many sectors, incentives and locations, and Korean readers cannot absorb all of them at once. Leading with two or three sectors that match real Korean corporate interest produces clearer pages than a full catalogue. Each sector page should state who it is for, what the location offers, what the next step is, and who answers.
The trade-off is breadth against depth and against staffing. More sector pages widen search coverage but each needs accurate, maintained Korean content and an inquiry owner. An inquiry form that nobody answers in Korean damages credibility faster than a smaller site would. Decide the number of sector pages by the number of inquiries your team can genuinely respond to, not by the size of your portfolio.
Options compared
| Option | Best when | Watch out for |
|---|---|---|
| Sector-led Korean pages with dedicated inquiry routes | You have several distinct sectors and want each to attract its own Korean search and referral traffic. | Content must be kept current, and every page needs a named contact or shared inbox with Korean-capable staff. |
| Single Korean investor guide with sector sections | Resources are limited and you want one authoritative Korean document that can be shared by email and messaging. | Weaker search coverage for individual sectors, and long pages can hide the inquiry route. |
| Event and delegation-led promotion with Korean follow-up pages | Activity centres on roadshows, seminars or missions, and the web needs to capture interest afterward. | Traffic peaks around events; follow-up content must exist before the event or interest is lost. |
Risks to manage
- Unverifiable claims. Investment pages often state incentives and figures. Every claim needs a source and an owner, and legal or tax statements should be confirmed with qualified advisers before publication.
- Dead-end inquiries. A form that routes to an English-only inbox or a slow queue loses Korean prospects. Set a response owner, a Korean-language acknowledgement and an internal follow-up rule.
- Generic sector copy. Pages that repeat brochure language do not answer buyer questions. Interview sector officers and write to Korean corporate decision-makers' actual concerns.
- Overpromising outcomes. Promotion content must not imply guaranteed investment returns, approvals or deal outcomes. Use careful wording and let counterparties do their own due diligence.
Evidence to gather first
- A list of priority sectors with the reason each matters to your economy or region, and any existing Korean investor interest you have observed.
- Current inquiry data: who contacts you, by which channel, and what they ask, even if only from staff memory or an inbox.
- Verified factual material about locations, infrastructure and incentives, with the source and the person accountable for each item.
- Staffing facts: who can answer in Korean, during which hours, and who escalates senior or sensitive inquiries.
Recommended process
- Sector prioritisation. SWIN reviews your portfolio with you and recommends which sectors to build first for Korean readers. The client confirms priorities and nominates a subject expert for each.
- Question mapping. SWIN maps the questions Korean companies and investors ask in each sector and how they search for answers, then shares the outline for the client to review.
- Page and inquiry design. SWIN drafts Korean sector pages with a clear inquiry route per page. The client supplies verified facts and confirms who receives each inquiry.
- Review and publication. Content passes through the client's fact and legal checks, with English back-translation, and is then published with search and structured-data setup.
- Inquiry review. SWIN and the client review the inquiries that arrive, adjust pages, and decide which sectors to add next.
What SWIN can deliver
- A sector priority list with reasoning that the promotion team can defend internally.
- Korean-language sector page drafts with English back-translation for fact checking.
- An inquiry route map naming owner, channel and acknowledgement message for each page.
- Search and structured-data setup notes so the pages can be found in Korean search.
- A short list of follow-up content ideas based on the inquiries received.